Lundi, 19 septembre 2011 20:42Last Updated on Jeudi, 29 septembre 2011 09:54Written by Vincent KRIEGER0 Comments
All brands having reached market maturity account for two-thirds of sales to existing customers and one-third to new customers.
In other words, if you control your customer relations, you control two-thirds of your revenue.
What does a quality CRM approach depend on?
On the quality of the database and the quality of the information transmitted to the POS.
Our CRM department’s expert solution consists in integrating the four competences required to articulate a customer’s vision and implement a CRM project: client detection marketing, engineering a CRM and Business Intelligence solution, data mining as well as strategy and creation planning.
